With the deep integration of digital technology and the real economy, the digital penetration rate of Chinese consumers is high, and the digitalization of marketing is bound to become a trend. Private domain construction, as the most subdivided and valuable incision of enterprise digital transformation, has become a necessary option for most enterprises, and also the core engine of growth.

Why enterprises must do private domain?

1) The success of star companies shows the power of private sector management

The success of companies such as Perfect Diary, King of Children and Watsons, which successfully transformed member assets through private domain operation, has made people see the possibility of private domain operation.

2) Private domain operation has become a trend

"Private domain" from some companies in 2019 despise, to 2020 have to do, and then to 2021 "crazy involvement", many companies have started the operation of private domain traffic.

3) The ability of public traffic to acquire customers decreases

As a result of the Internet Anti-Monopoly Law and the Data Privacy Protection Law in 2021, brands can no longer directly obtain user information from public domain platforms;

4) Public domain platforms are becoming more expensive

Brands need to pay increasingly expensive one-time channel fees when using public domain traffic, so brands want to break the game through private domain operations. The corresponding use of private domain operation has an advantage: it can rebate the channel costs originally used in the public domain platform to consumers, reduce the unit marketing costs while serving consumers, and bring new growth to the unit.

The private domain operation of medium and large enterprises is not so simple as the implementation of a software system, but an integrated service that combines planning and system research and development.

To this end, Elinger created the Cloud Time product, which provides light consulting, system planning to customized services, system implementation, operation implementation and corresponding agent operation services based on the Cloud Time digital marketing center in the "product + service" model. The operation service for the whole life cycle of medium and large customers can bring targeted solutions to the problems of enterprises. Provide customized services.